It’s been a fast 6 months since I started at GNS, helping to build the key promotional activity for Mid-Year, Christmas and Back to School, as well as continuing to provide a good base across core business with the whole GNS team.

There have been some changes within the Merchandising team to support our goal of further developing our strategic relationships with supply partners.

Frank Misurelli has accepted a position with the Commercial Sales team (to help support growth) and has moved across now that Expo has finished. With Julie Croan earlier this year accepting the key role of Product Data Manager, we have reviewed the team structure and recruited Leanne Tong and Daniel Boole into the Merchandising Category Specialist positions. We will be focusing on strategic category-by-category reviews to provide an optimal merchandising outcome for our suppliers and customers. This will involve rationalization in some categories, increases in others, but will, primarily, enhance relationships with our preferred partners.

We will all be leaning on Kerry Graham’s extensive experience (like I have been!, thanks) with GNS and our suppliers. I would like to thank Frank for his tremendous contribution across projects and promotions. Julie will be transitioning to the new role over the next couple of months and she has been invaluable in accelerating my learning curve! – thanks Julie.

The new team formation will be crucial in helping deliver a more structured & rewarding Merchandise and Supplier base for all of our customers.

We will be focusing on brands and also reviewing our Sovereign range. This is not an overnight exercise, but will entail full collaboration with our partners. We have started to change the look and feel of our promotional campaigns by focusing more on brands, and this practice will continue to develop. We are also starting a process of reviewing and rebranding our range of Sovereign products.

While ensuring we develop new products and ranges, our key objective through this strategic merchandising program must be to continue to provide core products at great value. As an example, we have added many bulk value high volume product options to our Back to School offer.

With new products and non-core ranges, our strategy is to also become the gift sourcing destination for our customers. You have seen a good mix of new products and old favourites in our Christmas promotion and we have recently expanded our Technology ranges, which will continue in to other areas of Technology in the coming months.

We have just completed a successful Expo promo, with the broad mix of lower value deals receiving a very good response across the country. At Expo, we launched “SKWEEK”, our new kids fashion stationery range that has been developed exclusively for GNS. This provides great products at great value to not only our customers, but the buying public. The response to SKWEEK has been very positive.

We also launched at Expo our new teen/adult fashion range called “Urban by Modena”. This features three ranges across 9 products and stock is available from late October.


If you have any ideas, feedback, insights or suggestions, please contact me.

Neil Sinclair
National Merchandising Manager