As has been stated on numerous occasions before, GNS are focused on the long term success of our traditional Newsagency business.
However, due to the changing landscape in the stationery industry there is a profound requirement to establish new markets so GNS can continue to deliver the volumes our suppliers require from us to continue to provide the competitive pricing you’ve come to expect from us. This requirement for greater volumes is why GNS has been supplying commercial customers for some years now.
To this end, since joining GNS in July 2014, I have created a focussed and unified national Commercial sales team. The early months were spent on the road in all states with my team to get a true understanding of what our customers and our suppliers are looking for in a supply chain partner as well as being able to coach the team on the run.
I am very proud of the efforts of my team in commercial, now with eight Business Development Managers located around the country. They are very passionate, enthusiastic and committed to the GNS cause. The team has totally embraced the vision we have for GNS Commercial to reshape the industry both on the supplier side and dealer side of the industry to provide true cost to serve savings to help the small to medium dealers grow market share. The team have accepted the need to change the way they interact with customers, and have worked very hard at developing relationships, questioning customers to understand how you do business. The information the team has gathered has been vital in helping us to quickly evolve the way we do things, with terrific support from Operations, Replenishment and Procurement to ensure we put our best foot forward to significantly grow volume business, not only by taking market share from competitors but by helping you unlock new markets previously out of reach. This great, all round team effort has delivered outstanding sales results with commercial already exceeding last year’s total yearly revenue in April. revenue contributes directly to GNS’ ability to service all channels, not just commercial resellers.
The success of the commercial sales team was demonstrated in the “April Showers” promotion, during which the eight Commercial BDMs generated 40% of the total sales from the promotion.
For suppliers, we have a very effective model in reducing supply chain costs and a huge appetite for growth. We are choosing supply partners now that are prepared to work, grow and prosper with us, and benefit from our team of highly active BDMs and national footprint. Please feel free to contact me directly in regards to product training and promotional offers that you feel may assist our customers to grow market share.
As I previously mentioned, I am very proud of my team and I would like to thank them sincerely for their great efforts. I would also like to thank all the other parts of the GNS business and supply partners that share our vision and are helping us to get the job done and find growth from new market channels to ensure GNS continues to be a market superpower.
National Sales Manager, Commercial
0427 928 322